Got a product, service or business that you want to showcase on this website? We have a variety of different advertising options available to suit your marketing needs. Scroll down to find more information about this website and the options available.

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Audience profile

  • In 2013 there are estimated to be more than 25 million pets in Australia, with nearly 5 million of Australia’s 7.6 million households home to pets. At 63%, Australia has one of the highest rates of pet ownership in the world
  • Dogs are the most common pet, with 39% of Australian households owning a dog. There are estimated to be 4.2 million pet dogs in Australia; 19 dogs for every 100 people
  • More than 1.1 million Australian households (14.9%) are planning to get a pet in the next 12 months
  • Focusing on Queensland specifically: 39% of Queensland residents (that’s over 1.8 Million people!) live with at least one dog
  • The pet care industry in Australia is estimated to be worth $8.0 billion annually.
  • The biggest area of expenditure, across all pet types, is food at an estimated $3.0 billion a year. The next biggest area of expenditure is veterinary services, followed by other pet care services.
  • The majority of expenditure is on dogs, at around $4.7 billion.

2013 Pet Ownership in Australia Summary, Animal Health Alliance
2014 Roy Morgan research

Advertising Options

  • Banners: We have different sizes available including 300×300 sidebar banners and 700×100 main page banners. Banners are not rotated with other advertisers so you get 100% of the impressions
  • Post Review: If your product or service is relevant and useful to our community, I may feature it on the website or on social media
  • Email Blast: A review of your product or service can also be emailed to my newsletter subscribers

Get In Touch For Rates and Availability

If you are interested, just send an email to [email protected] and I’ll get back to you with rates and availability.

Advertising Terms and Conditions can be found here.